The Fun CPA Podcast

Mando Sallavanti, CFP - Building a Personal Brand

Yuri Kapilovich, CPA

Welcome back to The Fun CPA Podcast! This week, host Yuri Kapilovich sits down with Mando Sallavanti—financial advisor, business owner, and LinkedIn powerhouse with over 30,000 followers—to break down the strategies behind building a powerful personal brand.

In today’s digital world, your online presence is your business card. Whether you’re looking to attract leads, establish industry authority, or turn engagement into real revenue, Yuri and Mando share their proven tactics for growing influence, managing time, and making an impact—without burning out.

If you're ready to level up your LinkedIn game, CPA, accountant or not – this episode is a must-listen!

 

 

Episode Highlights:

 

0:00 - Introduction

1:28 - Intro to Mando

3:29 - Mando’s LinkedIn journey and approach

6:46 - “Did you ever feel like it was not working?”

11:03 - The REAL value of LinkedIn

14:12 - Managing time and engagement

18:46 - When did you start saying “no”?

21:54 - Weeding out a “bad fit” client?

24:58 - “Where do you see yourself in the future?”

27:30 - Mando’s advice to newcomers

31:02 - Chasing passion

32:55 - Podcast + book recommendations

34:21 - Episode wrap-up

 

ABOUT HOST YURI KAPILOVICH

 Yuri, aka #thefuncpa, has been in the accounting profession for over 15 years and has seen, first hand, the challenges the profession brings. After seeing that no firm was fitting the bill, Yuri set out to do things his own way with his firm K&A and the journey began with LinkedIn posting at the front end.

Yuri is proud to bring you #thefuncpa podcast highlighting the fun and all the amazing opportunities our profession can bring us all. 

 

 

CONNECT WITH YURI KAPILOVICH

 

LinkedIn: https://www.linkedin.com/in/ykapilovich/

 

Website: https://www.thefuncpa.co/

 

CONNECT WITH MANDO SALLAVANTI

 

LinkedIn: https://www.linkedin.com/in/sallavanti/

People on this episode