The Fun CPA Podcast
It is no secret that the accounting profession needs a fresh perspective after years of status quo.
The Fun CPA podcast aims to bring exactly that. Fun, refreshing and unique perspective on a profession that needs it the most.
The conversations I will bring to you will bring you and your firm value. We discuss pricing, firm management, technology, social media and mental health. The guests on the show range from small accounting firm owners to big firm partners to incredible mental health coaches to our profession and much much more.
Give it a listen, the fresh perspective you been waiting on is here!
The Fun CPA Podcast
Jesse Rubenfeld & Tom Zehentner - FinOptimal
Welcome back to The Fun CPA Podcast! This week, host Yuri Kapilovich is joined by two guests – Tom Zehentner, Director of Growth and Product at FinOptimal and the founder of FinOptimal, Jesse Rubenfeld!
Together, Jesse and Tom have a substantial level of insight and experience in the accounting field – specifically in developing software that make posting accruals, keeping up with monthly journal entries, and financial reporting easier than ever for founders, owners, executives and accountants alike.
The fellas join Yuri this week to discuss the future of accounting – more specifically, where automation, AI and apps in general are taking the space. From a business ownership POV, Jesse and Tom also share their views on addressing competition in software development, finding your ‘perfect fit’ and both of their approaches to the vital mixture of personality and brand.
For aspiring coders or those of you working on your own piece of tech, this is a great episode to get a sneak peek into just what it takes to create a successful product – as well as ways that you can disrupt the field at large and contend with tech skepticism.
Episode Highlights:
0:00 - Teaser
0:45 - Episode beginning and introduction to Jesse and Tom
3:59 - Jesse’s experience with LimeWire
7:02 - Tom’s interest in automation
9:31 - Tech skepticism and bad automation
17:13 - “How do you find your ideal client?”
21:40 - “Where do you see tech and accounting taking that next leap?”
27:24 - Deciding what to focus on and addressing the competition
33:52 - Trying out different areas of the profession
41:33 - Jesse’s approach to personality and brand
47:18 - Episode wrap-up, where you can find Tom and Jesse
ABOUT HOST YURI KAPILOVICH
Yuri, aka #thefuncpa, has been in the accounting profession for over 15 years and has seen, first hand, the challenges the profession brings. After seeing that no firm was fitting the bill, Yuri set out to do things his own way with his firm K&A and the journey began with LinkedIn posting at the front end.
Yuri is proud to bring you #thefuncpa podcast highlighting the fun and all the amazing opportunities our profession can bring us all.
CONNECT WITH YURI KAPILOVICH
LinkedIn: https://www.linkedin.com/in/ykapilovich/
Website: https://www.thefuncpa.co/
CONNECT WITH TOM ZEHENTER
LinkedIn: https://www.linkedin.com/in/tom-zehentner-cpa-a0591b5b/
Website: https://www.finoptimal.com/
CONNECT WITH JESSE RUBENFELD
LinkedIn: https://www.linkedin.com/in/jesserubenfeld/
Website: https://www.finoptimal.com/
