The Fun CPA Podcast
It is no secret that the accounting profession needs a fresh perspective after years of status quo.
The Fun CPA podcast aims to bring exactly that. Fun, refreshing and unique perspective on a profession that needs it the most.
The conversations I will bring to you will bring you and your firm value. We discuss pricing, firm management, technology, social media and mental health. The guests on the show range from small accounting firm owners to big firm partners to incredible mental health coaches to our profession and much much more.
Give it a listen, the fresh perspective you been waiting on is here!
The Fun CPA Podcast
An Alternate Way to Launch Your Firm - Marcus Rien
From “BDO to builder” to launching a platform for entrepreneurial CPAs.
Marcus Rien joins Yuri to unpack public vs. private realities, the 150/120 debate, and why the profession’s future depends on changing the narrative and the model.
We get into his journey, the creation of Waves CPAs—a marketplace + back office for CPAs who want flexibility and ownership—and how PE roll-ups, AI, and small-city growth are reshaping opportunities.
Marcus also shares the story behind his motto “Belief Inspires Success” and how this mentality levels up CPAs and non-CPAs alike.
Episode Highlights:
0:00 - Introduction
0:35 - Episode beginning, meet Marcus
10:24 - Moving from public to private
13:23 - Marcus’ take on the talent shortage
18:20 - Lack of ‘direct ROI’
19:58 - A more flexible path
28:26 - Is there a tax component to ‘Waves’?
31:03 - Client and talent distribution and how ‘PE’ factors in
35:20 - Belief inspires success
40:54 - More about Marcus (and more about ‘Waves’)
ABOUT HOST YURI KAPILOVICH
Yuri, aka #thefuncpa, has been in the accounting profession for over 15 years and has seen, first hand, the challenges the profession brings. After seeing that no firm was fitting the bill, Yuri set out to do things his own way with his firm K&A and the journey began with LinkedIn posting at the front end.
Yuri is proud to bring you #thefuncpa podcast highlighting the fun and all the amazing opportunities our profession can bring us all.
CONNECT WITH YURI KAPILOVICH
LinkedIn: https://www.linkedin.com/in/ykapilovich/
Website: https://www.thefuncpa.co/
CONNECT WITH MARCUS RIEN
LinkedIn: https://www.linkedin.com/in/marcus-rien/
Website: https://www.linkedin.com/in/marcus-rien/
