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The Fun CPA Podcast
It is no secret that the accounting profession needs a fresh perspective after years of status quo.
The Fun CPA podcast aims to bring exactly that. Fun, refreshing and unique perspective on a profession that needs it the most.
The conversations I will bring to you will bring you and your firm value. We discuss pricing, firm management, technology, social media and mental health. The guests on the show range from small accounting firm owners to big firm partners to incredible mental health coaches to our profession and much much more.
Give it a listen, the fresh perspective you been waiting on is here!
The Fun CPA Podcast
Productivity and Time Tracking With Rize
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
This week on The Fun CPA Podcast, Yuri talks with Macgill Davis, co-founder and CEO of Rize, an AI-powered time tracking tool for accounting firms and professional service businesses.
They talk about why time tracking sucks, how AI can remove manual timesheets, and how firm owners can use better time data to understand client profitability, pricing, interruptions, and focus.
Macgill also shares the story of shutting down a previous VC-backed startup, what that taught him about niching down, and how Rize eventually became a “Whoop for your work.”
Episode Highlights:
0:00 - Episode open
1:01 - Meet Macgill Davis, CEO and co-founder of Rize
2:01 - How Rize uses AI to automate time tracking
3:02 - Yuri’s experience using Rize to understand his workweek
7:37 - How Macgill got into the time tracking space
10:00 - Shutting down a VC-backed startup and starting over
12:30 - The biggest lesson: stop building for everyone
14:38 - Testing demand before building the product
16:41 - Who Rize is really built for today
19:02 - Why client-level time data matters for firm profitability
20:30 - How Rize tracks client work without screenshots
23:15 - Tracking task switching, interruptions, and focus
27:11 - Moving from the U.S. to Portugal
29:47 - Life in Lisbon and Portugal’s quality of life
32:41 - Castles, history, and the European lifestyle
36:03 - Wrapping up and where to find Macgill
A SPECIAL FROM RIZE
Discounted rates for the first 3 months with this link: https://rize.io/?via=yuri
Go check out where your time on the computer is being spent
ABOUT HOST YURI KAPILOVICH
Yuri, aka #thefuncpa, has been in the accounting profession for over 15 years and has seen, first hand, the challenges the profession brings. After seeing that no firm was fitting the bill, Yuri set out to do things his own way with his firm K&A and the journey began with LinkedIn posting at the front end.
Yuri is proud to bring you #thefuncpa podcast highlighting the fun and all the amazing opportunities our profession can bring us all.
CONNECT WITH YURI KAPILOVICH
LinkedIn: https://www.linkedin.com/in/ykapilovich/
Website: https://www.thefuncpa.co/
CONNECT WITH Macgill
Website: rize.io
Email: macgill@rize.io
